Search Quality Depends on Intention
Google has the reputation and the momentum behind it to be considered the most relevant. But is it really?
View ArticleEffective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might...
View ArticleHow to Find Profitable Keywords For Your Website
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the...
View ArticleKeyword Clustering for Maximum Search Profitability
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the highest ROI potential per sale by looking at your competition and search...
View ArticleLink Prospector's Guide to the InAnchor Search Operator
At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While it isn't as exhilerating and productive as the tilde, there are...
View ArticleImproper URLs: It’s Much More than Just a Page Name!
The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site. It's important to show a search engine as well as a user the...
View ArticleSetting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that...
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